We analyse football data to bring unparalleled insight to your storytelling.

Big data has entered the field of play and how data are used is absolutely vital to improving our understanding of how football works.

This is why former Guardian columnist and sports broadcaster Matt Scott launched Football DNA, to use data to get under the skin of the game.

To discuss how data-led pieces might be a good fit for your media outlet or business, please contact Matt on matt@ftballdna.com or +447760 171031.