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Football DNA is designed to tell football stories through data.

In the digital era there is more information available than ever before. This is as true about football as about any other walk of life: these days, big data has entered the field of play. But how data are used is absolutely vital to improving our understanding of how football works.

This is why former Guardian columnist and sports broadcaster Matt Scott launched Football DNA, to use data to get under the skin of the game.


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